THE POWER OF BRANDING IN BUSINESS

THE POWER OF BRADING IN BUSINESS.

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The mind of your customers, clients must be won before your business can become a winner in the market place. Branding simply means of positioning your products and service in the mind of your customers for a very long time without breaking routine and without changing it for any reason. You need to get hold of these no-hold back revelations so as to get your business out of the rut while making it a widely accepted and widely acclaimed business.

The power of branding releases the potentials of any business. How do I mean? Think of it! Every name has a thought behind it. For instance, when most people think of the name Nigeria the next thing that readily come to the mind of the most pessimist is corruption instead of land of full of unusual opportunities where ususual problem solvers who know how to spot unusual opportunities creates unusual wealth. Mention the name Nelson Mandela, what did you see in your mind eye? A renowned African leader. Isn’t it? What about Bill Gates? You readily recollect computer education. What of Tiger Woods, the golf superstar. The next picture that also readily comes to mind is the gtame of golf.

Oprah Winferey became a brand in the field of journalism; she came tops and easily identified as a journalist. Branding is all about weinning your customers mind first so that you and your business can be identified in the crowded market place. Every name is no name. in the business of soft drink, merchandizing for instance, “coke” carries the name that could be easily identified. Tomorrow, send your kid to buy you a soft drink, you wil find to your utmost surprise that he or she would come back with a bottle of coca cola! Why? Because that was the name he could easily identify with. Remember that it’s only what the mind can picture that the mind can capture! What about seasoning product like magi cube, in the market place today, consumers assume that every seasoning product is magi even if they mean other brands. Why? The name has been easily identified with and has remained so. What did you want you and your product to be known for?

Think of the various toothpastes in the market place. The last time you went for toothpaste in your local shop, be true to yourself, the product you innocently demanded was “MacLean’s toothpaste” isn’t it? That is the power of branding for you. That business name you change constantly is what is responsible for lack of business growth. Every name, idea, or word conjures up many images in the minds of your business to come out tops. Or don’t you think so?

Somebody once asked me “what do you want to be famous for?’ my humble answer was that I want to be known as An agent of unequaled wealth empowerment giving people life applicable and life transforming information that changes their business and life forever. To me, this is branding because in the next years, I want to be remembered as one of the gurus in the empowerment industry. As a result, I have decided to leave this brand in the mind of people that I am privileged to serve.

I began my campus motivation carrier on a very sweet note. I tagged that empowerement messages one-minute motivation. You know what? It became a blockbuster idea instantly. In my one minute teaching, I give people practically- laden success formulas they can apply and get fast results in one minute. So this is the secret: use concept people are already familiar with. Visit your local phone call centre you will find out that this concept represents how people cut their call cost by using just a minute. It was a great concept. They accepted it, they accepted me, and that simple idea became famous for what it stood for. in my opinion, this is the power of branding in capital letters!
In conclusion, to make your products and services stand out and easily identified, what you need to do is to discover a new trend in the market place and follow the trend with your brand name.Concept that people will readily identify with will sell your business or personality like pure water! People will grab your business like sweet potato.

Branding is power. It can turn a non-entity into a celebrity overnight. It can give your business easy publicity and most importantly, it will bring your business from obscurity into limelight.

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