CORPORATE IMAGE IN BUSINESS

CORPORATE IMAGE IN BUSINESS

oneminutemotivator.blogspot.com


Marketing is perception. Research has shown that people perceive you and your business in three minutes and conclude their perception of you and business in the next for minutes. Image is power. It represents the totality of you and you business in the mind eye of your clients and your prospects.

What is corporate image in business? How does it affect your business Positively or negatively? I consider corporate image as the personality of you the business creator and how you project your business coupled with things that make you stand out and unique especially among your competitors. Your business image speaks volume of the mental picture and representation which public holds of your business as a result of the identity you have created and promoted in your business (my article “the power of branding in business" sheds more light on this).

Elephants don’t bite. It’s the little things we over look in our business that bites like a tiny mosquito thereby living our business to catch cold and fever! It has been proved that no matter how much you spend on image promoting programmes or public relations programmes, if these little details of brand image process is not in place, a stunted business growth might be the result. The devil is in the details, so getting these details will push the devil out of your business for good.

One, your company name. What image is the name of your company projecting? In my article, the power of branding in business I gave a discerning mind a golden information which I think a very keen observer will benchmark and use to grow his or her business. I said every name has thought behind it.

Your company’s name speaks volume. For instance, a brand leader in the celebrity publishing world like Ovation magazine smartly ties its business name to the standing ovation or public approval which we all give to celebrities. The name of the magazine ties with what it’s doing. So also other brand leaders we have studied like Guinness, Cocoa cola, 7up and Blue Band Margarine. My intention for writing this article is to help you get your business out of the rut and make it celebrated one. Now here is my tip: coin a business name that clearly defines whatever you are doing.

TWO: product brand name. Brand names like Coke, Maggi, and MacLean stood out among its peers because of its easy identification. Think of a brand name that will be of wide acceptance and easily stick to memory. You might even look for a name that arouses curiosity. “National" brand name was coined out of the word “international” by the brand manufacturer. What is yours?

THREE: product packaging. This is the heart of the matter. Note that every visual element of dress, product, packaging, printing and promotion creates a perception of some kind. Make sure your product packaging is very attractive. Give customers exactly what they want because for customers to get what they never bargained for is a sales killer.

FOUR: corporate color and label. In the telecom sector for instance, MTN carries color, “YELLOW” GLO mobile carries color “green’ CELTEL (now zain) carries color “RED” as its corporate image color, with these colors, you easily identify each brand without trial and error. so, what corporate color do you want to be identified with in the crowded market place? How are you packaging your product today? What company’s name are you choosing?

visit